Power of Bundling
When Microsoft released Internet Explorer 3.0, fast on the heels of IE 2.0, it was shocking just how good a job they had done. Not only did they replicate every feature in Netscape’s browser, but they added some more features too, and did it all with an architecture that was robust and strategic. While it is true that Microsoft used its operating system to help push its browser, it is also true that they just wouldn’t have gotten away with this if their browser wasn’t great. (Case in point: even though Windows out of the box can play MP3 files, everyone I know uses WinAmp, not the Windows Media Player, to listen to them. Even though MSN is on the desktop, everybody uses AOL. Back when the browser integrated with Windows was crap, Netscape had 80% market share. So please stop fretting about the power of bundling.)(c) Joel Spolsky, отсюда.
Интересно, мне это не приходило в голову, очень похоже на правду.